Meet the "People Analytics People"

We Have a Mind for Data
and a Heart for People

We focus first on the ‘who’ then on the ‘what,’ which keeps people at the center of every decision we make. This unwavering focus is what helped us get first-to-market with the only platform agnostic, client-centric payroll and analytics solution. And it’s what continues to make your success the center of our success.

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Data-driven and people-driven workforce management aren't at odds. In fact, they're far more powerful when used together. Welcome to the new era of HR.

Who Then What

People First

Making better people decisions shouldn't require changing your platform decisions. That's why analytic.li is specifically designed to work within any system (or as a stand-alone dashboard). No matter your platform, we help you put people first.

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Meet the Team

Corey Koopmans

CEO & Co-Founder

Jana Fuelberth

President & Co-Founder

Scott E. Townsend

CTO & Co-Founder

Rob Stevenson

Co-Founder

Corey Koopmans

CEO & Co-Founder

Corey is a visionary leader who is most comfortable living on the leading edge of an industry and breaking through traditional barriers. Passionate about connecting the right people and building high-performance teams, he also relishes mentoring up-and-coming entrepreneurs.

Prior to analytic.li, Corey was the founder and CEO of Beyond Payroll, the first payroll brokerage and service firm of its kind. There, he gained invaluable workforce management experience and deepened his love for technology as the firm put actionable HR information at clients’ fingertips.

Corey’s early career centered around his first love -- boating and yachting. He served as VP Sales & Marketing at Grand Craft Mahogany Boat Company and later became a Yacht Broker for Vicem Yachts, Monoco Marine Group USA, and Grande Yachts. His love of boating remains strong, but his entrepreneurial spirit and desire to build another incredible company now take precedent.

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Jana Fuelberth

President & Co-Founder

Jana Fuelberth has an insatiable curiosity for business and an unwavering belief that every worker deserves the opportunity to love his or her job as much as she loves hers. In her leadership role at analytic.li, a company at the intersection of data-driven businesses and HR, Jana is able to combine her love for learning, client experience, HR, and business results.

Previously, Jana worked in Product Development at Univita Health and served as the President of Beyond Payroll, a payroll and human capital management brokerage. There, she had a window into hundreds of businesses and the amazing people who drove their success day-in, day-out. Without fail, she saw that the businesses that were the most successful created a great experience for their teams (and vice versa).

Jana graduated from Butler University’s Lacy College of Business and resides in Indianapolis.

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Scott E. Townsend

CTO & Co-Founder

Scott Townsend has been at the forefront of the payroll processing industry since 1987. After serving as Director of Systems Development for CNA UniSource Management and Director of Payroll Services at Westaff, Scott went on to co-found two successful companies -- TruPay Corporation and Blue Gecko Software, Inc (BGSI).

His interest in analytics began when he divested TruPay to start BGSI. Since then, Scott has become a respected thought leader for the payroll/HCM analytics space. Most recently, he sold analytics IP developed by BGSI to iSystems, LLC and took on the role of Chief Product Architect for an embedded product called Evolution Analytics.

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Rob Stevenson

Co-Founder

Rob Stevenson is a seasoned software professional with more than 25 years of experience building and delivering customer-centric software solutions. Rob brings tremendous passion to his work and always ask himself “who, then what?” when tackling any business challenge.

Rob’s experience as a software professional includes start-up Sunshine Systems, a software consulting and product development company focused exclusively on Kronos Workforce Ready. Prior to Sunshine Systems, he worked for SAP and was responsible for running all product development activities related to SAP Sourcing.

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